Experience


Aston Martin
We worked with the quintessential British car brand to launch a range of consumer products, from golf clubs, premium writing instruments and ready-to-wear suiting for the aspirational consumer through to luxury diamond jewellery, speakers and humidors for the super-car purchaser.


Claudia Winkleman
Known for presenting prime-time shows such as Strictly Come Dancing and Traitors and renowned for her strong personal style , Claudia is also brand ambassador for Head & Shoulders and No.7 cosmetics; we worked with her to launch her own range of branded range of beauty products in Boots.


The Brand Dept | The Aviation Nutritionist

The Aviation Nutritionst
Sarah Anderson has built a reputation as a nutritionist specialising in what to eat and drink to support your body at altitude. We worked with her to develop her personal brand and deliver a wide menu of food and beverage options with an on-board catering specialist targeted at private jet and first-class customers.


BMW
The German car brand renowned for precision engineering were looking to expand their consumer product programme for their engaged fanbase. We worked with them on a multi-brand strategy encompassing BMW, BMW Sport to BMW M to launch highly successful lines including an apparel collection with Puma, watches, and concessions in the Far East.


Carluccio's
An Italian restaurant chain founded by Antonio Carluccio which achieved huge success in the 2010’s, reaching over 100 locations by 2015. We worked with the brand at its height to franchise into the Middle East, bring a ready meal range to market under license which was sold through Sainsbury’s, and later launch its highly successful online deli and seasonal gift offering.


HMV
The acclaimed music retailer was bought out of administration in 2013; we worked with the new owners to reinvigorate their store offering overseas playing on their heritage and reputation. We worked with a partner in Hong Kong to launch their flagship location which included cafes and performance areas, and strategized for their moves into the Middle East and Indian markets.


The Brand Department | Julien Macdonald

Julien Macdonald
The fashion designer known for his highly embellished designs that have been worn by the likes of Taylor swift, Beyoncé and Kim Kardashian became a brand collaborator with the likes of Freemans and Debenhams; we worked with him to move his brand into interiors, launching his ranges of floor and wall tiles to accompany his textile and soft accessory ranges.


Katie Piper
Best-selling international author, inspirational speaker, TV presenter on the likes of Loose Women and Songs of Praise, and founder of The Katie Piper Foundation which supports burns victims, Katie has also become a popular brand ambassador for the likes of Swarovski and L’Oreal. We worked with Katie to take her personal brand into bedding, beauty and wellness gifting.


Kurt Geiger
Created in London, the colourful footwear and accessories brand is now a truly global with a network of retailers across the world in addition to their own stand-alone locations and concessions. We worked with them on a licensing strategy to bring products to market including luggage, watches, jewellery and homeware.


Live Nation
A force in the music and events business, Live Nation were keen to push their health and wellness agenda in alignment with research on hearing loss and the impact of performance on individuals. We worked with them to launch an innovative range of ear plugs which were offered with every ticket purchase alongside in-venue merchandise locations.


Mini
The British heritage design icon and most premium small car brand in the market, MINI were looking to provide their fanbase with high quality products to expand brand buy-in across fashion and lifestyle. We worked with them to launch products and experiences from apparel and accessories to home interiors and strategise for their move into real estate and hotels.


Nintendo
We worked with the entertainment giant through the launches of their Wii and DS consoles. Focusing on promoting their legendary Super Mario Bros brand among others, we launched ranges of apparel, accessories, toys, stationery, partyware, confectionery and birthday cakes. The latter was the most successful children’s celebration cake in the market at the time, gaining listings with every major grocer in the UK.


Paul Hollywood
Developing Paul’s personal brand as his star rose as he co-presented The Great British Bake-Off, we strategized to launch ranges of products that would support Paul’s reputation as a master baker specialising in breads – his ranges of bread and cake mixes alongside a full range of cook and bakeware were widely stocked across the UK market.


Ping Pong
The London-based Chinese dim sum and cocktail bar gained notoriety from 2005, opening 13 high profile locations; we worked with the brand to expand their footprint through franchise, rolling out their highly successful blueprint in the Middle East.


Tonino Lamborghini
When the iconic car brand was sold by the Lamborghini family in the 1970s, they retained rights to the name and logo. We worked with them to develop a lifestyle brand around this, including premium watches and jewellery, fragrance and personal care and apparel through to café locations and hotels in the Middle East and Far East.


Wedgewood
We worked with the British heritage brand renowned for their workmanship and luxury products to expand their brand through branded locations. We worked on the identity for a quintessentially British tearoom concept providing a beautiful afternoon tea experience, which was launched in Japan, alongside a licensed line of teas and textiles.


Unilever
A global leader in consumer goods, we worked with Unilever to launch extensions for a number of their household names. Peperami microwavable pizza launched in Tesco, with additional products tapping into the humorous character created for their TV ads including slogan t-shirts, boxer shorts and a shouting dog toy. We also worked with Knorr to extend into cook-in sauces and spice blends.



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